The post below was written several years ago by Itzhak Brook, MD, a longtime board member and ambassador for the Head and Neck Cancer Alliance. Through his clinical work, advocacy, and writing, Dr. Brook helped thousands of people living with head and neck cancer, as well as their caregivers.
Dr. Brook passed away one year ago. We are honored to share The Healing Power of a Hug, a piece that reflects his compassion, insight, and deep commitment to this community. He is greatly missed.
The power of a hug in caring for head and neck cancer patients
The power of a hug in caring for head and neck cancer patients can be immense. Cancer treatments, especially those targeting the head and neck area, can be physically and emotionally taxing. Patients often experience pain, discomfort, and emotional distress throughout their journey.
A hug can offer several benefits:
Emotional Support: Cancer treatment can evoke feelings of fear, anxiety, and depression. A hug provides emotional reassurance, comfort, and a sense of connection, reminding patients that they’re not alone in their struggle.
Pain Relief: Hugs trigger the release of oxytocin, often referred to as the “love hormone” or “bonding hormone.” Oxytocin has analgesic effects, reducing pain and promoting relaxation, which can be particularly helpful for patients dealing with physical discomfort.
Stress Reduction: Hugs can lower levels of stress hormones like cortisol, promoting a sense of calm and well-being. Managing stress is crucial for cancer patients as it can impact immune function and overall health.
Improved Mood: The physical touch of a hug stimulates the release of dopamine and serotonin, neurotransmitters associated with happiness and pleasure. This can uplift the mood of patients, offering a moment of joy amidst the challenges they face.

Enhanced Social Support: Cancer treatment often leads to social isolation as patients may feel alienated or misunderstood. A hug signifies empathy and solidarity, strengthening the patient’s support network and fostering a sense of belonging.
Communication Without Words: Sometimes, words fail to convey the depth of care and compassion we feel for someone going through a difficult time. A hug serves as a powerful non-verbal expression of empathy, love, and support.
It’s important to note that not everyone may feel comfortable with physical touch, so it’s essential to respect individual preferences and boundaries. However, for those who are receptive, a simple hug can have profound effects on their well-being and healing journey.
Watch an interview with Dr. Brook as he discusses his experience with the “power of a hug” as a patient with throat cancer.