HNCA Supports Stand Up To Cancer As Seventh Biennial Roadblock Telecast Returns On August 21, 2021
Co-Executive Producers Reese Witherspoon and Jim Toth Will Join Forces With Other Celebrities and Performers to Help Raise Funds To Accelerate the Development of Breakthrough Treatments for People With Cancer
The Head and Neck Cancer Alliance is proud to join the entertainment, philanthropic and scientific communities in support of the Stand Up To CancHNCA SUPPORTS STAND UP TO CANCER AS SEVENTH BIENNIAL ROADBLOCK TELECAST RETURNS ON AUGUST 21, 2021er® (SU2C) seventh biennial roadblock telecast, which raises funds for urgently needed new research and treatments for cancer.
This year’s show, announced on July 28, will air on Saturday, August 21 at 8 p.m. ET & PT / 7 p.m. CT. Academy Award®-winning actress Reese Witherspoon and Jim Toth, a media industry entrepreneur and investor, will be co-executive producers. Anthony Anderson, Ken Jeong & Tran Ho, and Sofia Vergara will also join as cohosts. Common and Brittany Howard are the first of many to be announced as performers during the special evening.
The COVID-19 pandemic has caused delays in cancer screenings, diagnosis, and treatment, and has critically impacted the fundraising needed for innovative cancer treatments and new approaches to cancer screening. The research community’s sense of urgency activated by the pandemic will be crucial to harness in the continuing fight against cancer, and public support and awareness are a vital piece of that effort.
The Head and Neck Cancer Alliance is proud to continue to provide funding for SU2C’s critical mission to make every cancer patient a long-term survivor. During an incredibly challenging year, the Head and Neck Cancer Alliance has continued its collaboration with Stand Up To Cancer® (SU2C), the Fanconi Anemia Research Fund (FARF), the Farrah Fawcett Foundation (FFF) and the American Head and Neck Society (AHNS) to fund $3.25 million in research grants to find new treatments for head and neck cancers, which are newly diagnosed in about 65,000 Americans every year.
“Oral, head and neck cancers together make up the sixth most common cancer diagnosed worldwide,” said Amanda Hollinger, executive director of the Head and Neck Cancer Alliance. “We need to find better ways to diagnose and treat these cancers. That’s why we are so happy to be part of this collaboration.”
The biennial SU2C telecast will broadcast from Los Angeles and air simultaneously on more than 60 participating media platforms across the United States and Canada, including all four major broadcast networks in the U.S. Broadcasters carrying the show are donating one hour of simultaneous commercial-free prime time. The telecast will also be available to stream live and on-demand on several streaming platforms.
“We must ensure that new cancer treatments are developed quickly and efficiently and that there is access to preventive and lifesaving oncology services in every community,” said SU2C CEO, Sung Poblete, PhD, RN. “With 100% of donations received from the public supporting Stand Up To Cancer’s innovative cancer research and awareness programs, our telecast gives us an opportunity to come together and take action to help raise the needed funds. We are so thankful to [donor name] for helping to support our crucial work.”
Since its inception, SU2C has raised over $603 million to bring together more than 1,950 of the best scientists from over 210 leading institutions to collaborate towards ending cancer’s reign as a leading cause of death worldwide.
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