2017 Oral, Head, and Neck Cancer Awareness Week®, (OHANCAW®), April 2-9

Screening sites publicity guide, media relations and Marketing


Marketing Materials for Screening Sites

Screening sites publicity guide, media relations and Marketing

Social Media Creative

Instructions on accepted format for the social media captions are available in the 2017 Media Outreach Publicity Guide.

2017 OHANCAW® Social Media Creatives

Customizable

  • Includes space to include screening site’s information
  • Can be edited through Adobe Acrobat Pro DC or Adobe Illustrator
  • It is ideal to change content through Illustrator, but if the software is not available, it is still possible through Adobe Acrobat Pro DC but requires more steps in order to change site content
  • If the site hosts are not accustomed to the software, we have provided the following instructions to change site content in both software
How to edit in Adobe Acrobat Pro

Open file in software

Under EDIT navigation select EDIT TEXT & IMAGES

Scroll to second image​

On the LEFT SIDEBAR select the LAYERS CONTENT ICON (fourth icon, right below the paperclip icon)

Next to CREATIVE LAYERS is the VISIBLE TOGGLE ICON (eye icon on the left)

Deselect by clicking on the icon and the site information should be the only layer being displayed

Reselect the visible layer and replace the information with your site information (text format may act odd but it will work properly once you finish placing your information and do not change the layer shape)

Make sure to include the following information:

  • Name of Screening Site
  • Dates of Screening
  • Contact Information
  • Screening Site website

After changing the text, select the visible layer icon again and the creative should be visible again If the site information is overlapping the design language, deselect again and drag the site information layer into a correct position

Reselect visible toggle icon. If it’s still not correctly positioned, repeat the past couple of steps until it is.

DO NOT TRY TO REALIGN INFORMATION WHEN CREATIVE LAYER IS STILL VISIBLE. ONLY PARTS OF THE TEXT WOULD BE MOVED.

How to save and export through Adobe Acrobat Pro

Once you are done editing the content, on the navigation bar, select FILE and select SAVE/SAVE AS​

After saving, select FILE again <​ EXPORT TO < IMAGE < JPEG OR PNG

The file should be under 1MB, if it not, please contact us. Facebook or Twitter will not upload the creative to your site page

Standard

If screening site host does not have the necessary software to edit information site, a standard version is provided in the PDF. file above and PNG. file below. To use, simply save the image file below and upload to your social media.

When publishing creative on to social media, please provide your screening site information in the caption.

Instructions of setting up caption is available in the 2017 Media Outreach Publicity Guide.

Flyers

If screening site hosts would like to post up additional marketing materials, we have provided flyers available below that is formatted to print in in size: 8.5 in x 11 in. It is not necessary for the host to have the necessary software to edit the information on the poster.

2017 OHANCAW® Flyer Info Space Included

2017 OHANCAW® Flyer No Info Space Included

Customize

  • Includes space to include screening site’s information
  • Can be edited through Adobe Acrobat Pro DC or Adobe Illustrator
  • If the host only wants to include their site information onto the flyer, it can be also be done in Adobe Photoshop
  • If the site hosts are not accustomed to the software, we have provided the following instructions to change site content in both software
How to edit in Adobe Acrobat Pro

Open file in software

Under EDIT navigation select EDIT TEXT & IMAGES

Scroll to second image​

On the LEFT SIDEBAR select the LAYERS CONTENT ICON (fourth icon, right below the paperclip icon)

Next to CREATIVE LAYERS is the VISIBLE TOGGLE ICON (eye icon on the left)

Deselect by clicking on the icon and the site information should be the only layer being displayed

Reselect the visible layer and replace the information with your site information (text format may act odd but it will work properly once you finish placing your information and do not change the layer shape)

Make sure to include the following information:

  • Name of Screening Site
  • Dates of Screening
  • Contact Information
  • Screening Site website

After changing the text, select the visible layer icon again and the creative should be visible again If the site information is overlapping the design language, deselect again and drag the site information layer into a correct position

Reselect visible toggle icon. If it’s still not correctly positioned, repeat the past couple of steps until it is.

DO NOT TRY TO REALIGN INFORMATION WHEN CREATIVE LAYER IS STILL VISIBLE. ONLY PARTS OF THE TEXT WOULD BE MOVED.

How to edit in Adobe Illustrator or Photoshop

Open the PDF. file in the Adobe software

On the LEFT SIDEBAR, select the TYPE TOOL or use the shortcut by pressing the “T” key​

Click between the EVENT INFO: and the line

Type in your screening site information

Make sure to include the following information:

    ​Name of Screening Site Dates of Screening Contact Information Screening Site website

After you finish editing, save and print.

Posters

A printed poster will also be included in the kit that will be provided mid-March and space below it to include the host’s site information. It is not necessary for the screening site host to have the necessary software to edit the information on the poster.

The poster is available, however, if the host would like to customize it or print additional posters. Please make sure that your printer has the capability to ​print in size: 12 in x 16.75 if your site plans on printing additional posters or plan on customizing it. If your printer does not, we have flyers available above that is formatted to print in in size: 8.5 in x 11 in.

31681_Head and Neck Alliance Free Screenings Poster_OP

Customize

  • Can be edited through Adobe Acrobat Pro DC or Adobe Illustrator
  • If the host only wants to include their site information onto the flyer, it can be also be done in Adobe Photoshop
  • If the site hosts are not accustomed to the software, we have provided the following instructions to change site content in both software
How to edit in Adobe Acrobat Pro

Open file in software

Under EDIT navigation select EDIT TEXT & IMAGES

Scroll to second image​

On the LEFT SIDEBAR select the LAYERS CONTENT ICON (fourth icon, right below the paperclip icon)

Next to CREATIVE LAYERS is the VISIBLE TOGGLE ICON (eye icon on the left)

Deselect by clicking on the icon and the site information should be the only layer being displayed

Reselect the visible layer and replace the information with your site information (text format may act odd but it will work properly once you finish placing your information and do not change the layer shape)

Make sure to include the following information:

  • Name of Screening Site
  • Dates of Screening
  • Contact Information
  • Screening Site website

After changing the text, select the visible layer icon again and the creative should be visible again If the site information is overlapping the design language, deselect again and drag the site information layer into a correct position

Reselect visible toggle icon. If it’s still not correctly positioned, repeat the past couple of steps until it is.

DO NOT TRY TO REALIGN INFORMATION WHEN CREATIVE LAYER IS STILL VISIBLE. ONLY PARTS OF THE TEXT WOULD BE MOVED.

How to edit in Adobe Illustrator or Photoshop

Open the PDF. file in the Adobe software

On the LEFT SIDEBAR, select the TYPE TOOL or use the shortcut by pressing the “T” key​

Click between the EVENT INFO: and the line

Type in your screening site information

Make sure to include the following information:

    ​Name of Screening Site Dates of Screening Contact Information Screening Site website

After you finish editing, save and print.